Az Üzleti Sajtószolgálat (Original Text Service - OTS) üzleti vállakozások, cégek, intézmények közleményeit, tájékoztatóit, meghívóit, állásfoglalásait közli. Szolgáltatásunk segítségével több mint 2000 újságírót és kommunikációs szakembert érhet el könnyen, gyorsan és költséghatékonyan – az Ön által megfogalmazott sajtóközleményt változtatás nélkül juttatjuk el az MTI-előfizetők szerkesztőségi rendszerébe vagy igény szerint akár a külföldi sajtóhoz is. (Az OTS anyagai nem képezik az MTI-kiadás részét, a szó szerint továbbított szövegekért minden esetben a közlő a felelős.)
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2018. november 13., kedd 09:00 |
Adjust Launches Global Benchmarks 2.0, Empowering Marketers to Better Understand App Performance and Competition (part 1) |
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San Francisco and Berlin, 13 November, 2018 (APA/OTS) - Now with 5 new marketing metrics - including Click Through Rate, Cost Per Click and Distribution of Fraud Types - User experience paramount as data from Q3 shows 89% of users no longer return to an app one week after installing it - Adjust, the global mobile measurement and fraud prevention leader, today announced the second version of its popular free Global Benchmarks, updated with even more sophisticated metrics and a wider range of data than before. Designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as session data, publicly available. With time spent on mobile soon to surpass TV, and ad spend on the channel increasing accordingly, understanding app performance and user behavior is critical for marketers looking to pinpoint shifts in user habits. |
Adjust's Global Benchmarks 2.0 follows the launch of the platform in
the summer of this year and includes five new metrics and fresh data
from the past two quarters. The tool is based on Adjust's aggregated
database and analyzes a combination of over 7,000 apps.
Industry-first tool provides marketers with crucial insights into
apps' performances Designed to give publishers and marketers easily accessible
measurement capabilities, the tool can be used to create tailored
reports, free of charge - saving users from having to buy expensive
third-party benchmark reports.
The new metrics included in the update consist of Click Through
Rate (CTR), Conversion Rate from Click to Install, Cost per Mille
(CPM), Cost per Click (CPC), and Distribution of Fraud Types. This
is in addition to the original metrics, which count Retention Rates,
Cost per Install (CPI), Sessions per User and Rates of Fraudulent
Installs.
The metrics can be sliced and diced by quarter, vertical,
acquisition type, platform and region - the latter of which covers
Europe, Asia & Pacific, North America, Latin America and Africa &
the Middle East. This level of customization allows mobile marketers
and app publishers to get the data they need to optimize performance
and ultimately revenues.
"All mobile marketers want to improve their apps' performance but
finding the right data to inform marketing decisions can be a
time-consuming and costly process. Adjust's Global Benchmarks 2.0
provides the insights needed to make smart, data-driven decisions,
and after receiving great feedback from the industry on the launch,
we're very pleased to share expanded metrics and fresh new data with
this second version," said Christian Henschel, Co-founder and CEO at
Adjust.
As retention rates continue to drop, user experience is paramount
Data from the benchmarking tool shows that retention rates - the
number of users who still use an app after a certain number of days,
post-install - continue to drop. More than three-quarters (79%) of
users now churn the day after installing an app. One week later, and
that number stands at 89%. As the opportunity to retain users
shrinks, the data highlights the importance of creating a better
user onboarding experience. Incentivizing users to check back into
an app within the first week will also go some way to reducing churn
rates.
Ad fraud on the up as fraudsters add SDK Spoofing to their arsenal
With ad fraud costing the mobile industry an estimated $4.9 bn, the
issue remains front of mind for app marketers everywhere. The data
shows that fraud rates have increased slightly, and as methods of
fraud constantly evolve, keeping an eye on distribution of fraud
rates sheds light on fraudsters' preferred methods. SDK Spoofing,
for example, has gained in popularity, and makes up almost a quarter
(24%) of all fraud.
The Global Benchmarks tool forms part of Adjust's mission to bring
education and transparency to the mobile marketing ecosystem. The
company's easily accessible tools and resources aim to empower the
market to tackle the most pertinent challenges faced in the industry
- such as the rise in ad fraud - and give them the insights needed
to scale their business.(continues)
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2018. november 13., kedd 09:00 |
Adjust Launches Global Benchmarks 2.0, Empowering Marketers to Better Understand App Performance and Competition (part 2) |
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San Francisco and Berlin, 13 November, 2018 (APA/OTS) - |
About Adjust Adjust is the industry leader in mobile measurement and fraud
prevention. The globally operating company provides high-quality
analytics, measurement and fraud prevention solutions for mobile app
marketers worldwide, enabling them to make smarter, faster marketing
decisions. Adjust is a marketing partner with all major platforms,
including Facebook, Google, Snap, Twitter, Line, and WeChat. In
total, more than 22,000 apps have implemented Adjust's solutions to
improve their performance. Founded in 2012, today Adjust has global
offices in Berlin, New York, San Francisco, Sao Paulo, Paris,
London, Moscow, Istanbul, Seoul, Shanghai, Beijing, Tokyo, Mumbai
and Singapore.
Adjust is the only attribution company to meet stringent EU privacy
standards and is fully compliant with GDPR. For more information,
interested parties can visit http://www.adjust.com.
# # #
Press contact: Lennart Dannenberg Head of PR at Adjust Email: lennart@adjust.com or pr@adjust.com Phone: +49 162 248 3472
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Az OTS internetes oldalán található hírek, közlemények, fotók
a forrásmegjelöléssel (OTS) szabadon és korlátozás nélkül
felhasználhatók. Továbbközlés esetén a közzétevő köteles az átvett
anyagot tartalmának torzítása nélkül, félreérthetőséget,
rosszindulatú következtetéseket kizáró, az eredeti
szövegkörnyezetnek megfelelő módon feldolgozni és megjelentetni.
Az OTS hírek nem képezik az MTI hírkiadás részét, az MTI
által szó szerint továbbított tartalomért minden esetben a beadó a
felelős. © Copyright MTI nonprofit Zrt.
Az OTS szolgáltatással kapcsolatban további információt a
(06-1) 441-9050 telefonszámon vagy a ots@mti.hu elektronikus
levelező címen kaphat.
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