2020. augusztus 31., hétfő 13:05 |
50 years of 'jugend creativ' - 50 years of commitment to creative brilliance: International gala event and awards ceremony live streamed from Berlin |
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Berlin, 31 August, 2020 (APA/OTS) - The international youth competition 'jugend creativ', an initiative of cooperative banks from seven European countries, is celebrating its 50th anniversary. With more than 90 million participants to date, it is not only the world's biggest creativity competition for young people but also the longest-running private-sector commitment to promoting creativity among children, teenagers, and young adults. |
On September 9, 2020, this anniversary will be celebrated at an
international gala event and award ceremony - '50 years of jugend
creativ'. The event will take place online and be streamed live from
the TIPI AM KANZLERAMT theater in Berlin from 6 p.m. to 7 p.m.
(CEST). Bank presidents from the countries involved in the 'jugend
creativ' competition will be joined by distinguished guests from the
worlds of politics and the arts. Karl-Heinz Lambertz, president of
the parliament for the German-speaking community in Belgium, and
actor Iris Berben, patron of the anniversary event, will send
messages of congratulation for 50 years of 'jugend creativ' while an
award-winner from the very first competition in 1970 will join the
event via a live video link. A further highlight will be the
announcement of the international award winners in the picture
category of this year's event, whose theme is 'Happiness is...'. The
show will be hosted by TV presenter Willi Weitzel and Marija Kolak,
President of the National Association of German Cooperative Banks
(BVR).
Register now for the live stream! Anyone wishing to take part in this international gala event can
register at www.bvr.de/jc50 . Details of how to access the live
stream will be sent to all registered participants a few days before
the event. The full schedule will be published at www.bvr.de on
September 7, 2020.
The idea of creating an international creativity competition for
children and young people first emerged in 1968 during the
celebrations of the 150th anniversary of the birth of Friedrich
Wilhelm Raiffeisen. Just two years later, it was launched in several
countries under the name of 'jugend creativ'. Over the years, the
competition has changed lives, inspired generations, and played a
key role in schools. In 1993, 'jugend creativ' made it into the
Guinness Book of Records and in 2009 it was named as an official
project of the UN's ten-year 'Education for Sustainable Development'
program. Every year, new high-profile supporters get behind this
non-commercial initiative, including Wernher von Braun, Leonard
Bernstein, Astrid Lindgren, Michael Ende, the 14th Dalai Lama, Sir
Peter Ustinov and, now, Iris Berben.
The international youth competition is an important element of the
comprehensive corporate citizenship activities of the local
cooperative banks in Germany. According to the latest corporate
social responsibility figures for 2019, cooperative banks in Germany
made voluntary financial contributions totaling €158 million to
their local communities. Social engagement has thus increased by
almost 10 percent compared to previous years. 97 percent of the
local cooperative banks run programs for children and young people
as part of their engagement with local communities.
The youth competition has been inspiring children and young people
to engage creatively with issues affecting society for 50 years,
with a new theme every year. This takes the competition beyond the
purely creative dimension and has also made it an integral part of
life in many schools. Cooperative banks from Austria, Finland,
France, Germany, Italy (South Tyrol), Luxembourg, and Switzerland
all collaborate in the organization of this long-running
competition. With its international approach, 'jugend creativ' also
promotes cooperation and the European idea.
Images, including the competition logo, and detailed information
about the competition are available at
www.jugendcreativ.de/pressebilder and
www.jugendcreativ.de/pressematerial respectively.
For further information on #jugendcreativ please visit: www.jugendcreativ.de (website) www.jugendcreativ-video.de (video portal) www.jugendcreativ-blog.de (blog) www.facebook.com/jugendcreativ www.instagram.com/jugendcreativ
Press contact at BVR: Cornelia Schulz Press spokesperson Tel: +49 (0)30 2021 1330 Email: presse@bvr.de
Press contact, agency: wiese pr Beate Wiese Tel: +49 (0)30 60945 180 Email: mail@wiese-pr.de
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